PJ Parks
Communication

Article Collection

Because we've included so many good search engines and links in our site, you have access to all the articles you could ever want, on every subject under the sun. But here's a collection of some articles we thought you might find particularly interesting.

CyberTalk articles by PJ Parks. These editorials were originally written for the Grand Rapids Advertising Federation publication, Ad Lib, and address current Web-related topics.

Is the Internet overhyped? One leading figure in American technology doesn't think so. From Forbes Today, September 10, 1996.

Feasting on the Giant Peach from Forbes ASAP, August 26, 1996. This article features the author's perspective on whether or not a collapse of the Internet is inevitable.

Winner Take All. Will Bill Gates end up "owning" the Web? If he has anything to say about it, the answer's a definite yes. From Time, September 16, 1996.

Internet People Finders. Here's an article that will guide you in finding anyone, anywhere. From Boardwatch, September 1996.

Web Marketing: Savvy Over Size from Internet Voyager, August 1996. Web marketing strategies used by some very successful companies, both large and small.

Ruling the Net from Harvard Business Review, May/June 1996. The authors discuss the necessity of a clear-cut set of rules in order to achieve successful Internet Commerce.

CitySearch Seeks San Francisco Surfers from Interactive Age Digital, August 6, 1996. In this article the authors suggest a more localized approach to developing Web content.

Look Before You Link from The Weekly Guerilla, September 2, 1996. This excellent article offers tips on providing smart links to other Web sites.

Follow-up or Fall on Your Face from The Weekly Guerilla, July 29, 1996. Discusses the perils of not following up with customers and prospects.

Taking on TV from Internet World, July 1996. This eye-opening article explains how television is often used as a guide for Web site development--and why it's such a crummy role model.

Look to the Librarians from Internet World, August 1996. A great article about how the REAL gurus of research (i.e., librarians) have developed an assortment of valuable, information-rich sites on the WorldWide Web.

Found It on the Net from Internet World, September 1996. An amusing article that reflects on how famous historical figures might have used the Internet.

American Demographics Magazine. We included the whole magazine here, because it offers so much in recent demographic and marketing trends.

New Age Advertising. This is an excellent article from U.S. News on interactive marketing.

Marketing in Cyberspace. This is a special issue of Time magazine and it's excellent, very worth reading. Includes stories called "The Future Is Already Here" and "It's a Wired, Wired World."

Marketing and Media Articles from Advertising Age magazine. Lots of good stuff here.

Office of the Future. This article appeared in Business Week and has some good information about changes in the workplace of today and tomorrow.

The Web's New Superstars is an article that appeared in U.S. News, and deals with today's bigtime players in the WorldWide Web.

Marketing Updates from Advertising Age. Marketing-related articles are updated daily.

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